Recruitment Marketing Manager

Package Description

What we offer in return:

• A competitive salary

• 28 days annual leave (includes Bank Holidays) increasing every year by 1 to the maximum of 33 days over 5 years' service

• An additional day off for your Birthday

• Cycle to Work scheme for our Head Office, Regional and Branch staff

• Long Service Awards

• Work Place Pension

• Employee assistance programme (EAP) - confidential phone line and online support and resources available to you and your loved ones 24/7

• Supportive working environment with ongoing learning and development opportunities.

• A friendly, agile and flexible working culture.

Job Introduction

• Salary – Up to £40k dependent on experience
• Location – Remote with national travel
• Full time hours

Role Purpose

To take responsibility for the maintenance and development of all Prestige Nursing & Care’s digital recruitment activity -  platforms, channels and all associated social media presence.

To establish, monitor and develop effective and constructive relationships with the organisation’s external marketing partners and consultancies, ensuring that our digital performance is maximised to its optimum and that the business is fully benefiting from our digital marketing spend.

To advise and report on current performance, trends, market activity and technological developments and to manage any projects that our future plans require, including the business cases necessary to justify key investment in our digital footprint.

Main Responsibilities

Principal Responsibilities

• To take full oversight and ownership of all our digital recruitment activity – planning, calendars, campaigns and reporting
• To work with all our external partners and suppliers to ensure that each is performing to potential and to address any issues around delivery or process that require attention
• To generate, assess and regularly report on targets and stretch for each of our digital platforms, working in partnership with key internal stakeholders to align with strategic objectives
• To report on tracking, reporting, and analysis of website analytics and PPC initiatives and campaigns, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
• To ensure that ensure SEO best practices are properly implemented across all platforms for maximum reach, including content recommendations
• To take responsibility for the regular, formal and informal measurement, reporting and continuous improvement of all digital marketing data provided to the business for a variety of purposes
• To contribute to the development of all systems, dashboards and reporting and the evaluation of any new initiatives in line with market trends, advances in technology and creative planning
• To work closely with key operational stakeholders in each region, fostering a collaborative approach to the delivery of marketing for each Region, advising around best practice, market, competitor and campaign activity
• To contribute to the ongoing improvement of end to end processes and focus on the Candidate Journey and experience, including the onward development of our website and jobs pages
• To work with external partners to ensure that all campaigns, marketing, advertising, channel management and media is up to date and optimised for best results against target, with data based decisions clearly evidenced
• To manage internal marketing campaigns to support recruitment such as RAFs, welcome bonuses/campaigns etc – managing and developing the suite of tools we have and planning the annual/pulse roll out of these across all our internal platforms
• To manage and address candidate and new starter reviews and feedback across all platforms – inc. Indeed, Glassdoor, Google etc

Reporting and principal internal relationships

• Reports to Head of Workforce & Culture
• Line Reports – None at present
• Key relationships with (HO Marketing, HO of Workforce & Culture) HO Ops, HO IT, HO Finance, RM’s, RLT/Sodexo IT/Digital
• External Recruitment Marketing & Brand partners (inc. Creed Comms/Indeed/Disruptiv Media)

Competence / Characteristics 

• Proactive and keen to challenge the status quo, to drive improvement
• Strong attention to detail and good facility with data and reporting
• Happy to challenge constructively both internally and externally to ensure optimum engagement and performance
• Articulate, confident and not afraid to lead by example
• Approachable, flexible and supportive
• Pacey and responsive style - able to flex quickly and prioritise under pressure
• A creative eye for new initiatives and a fresh approach to activity
• Strong levels of personal and professional integrity in line with the values of the organisation
• A good listener and the ability to influence at a senior level

The Ideal Candidate

Qualifications

• At least 5 yrs digital recruitment marketing experience  (inhouse or agency)
• Strong MS package experience – Excel/Word/PPT
• Robust capability in SEO, PPC and Google analytics etc
• Systems and reporting ability – ATS/PowerBi/Dashboards etc
• Experience of systems integration, process mapping and project implementation
• Full driving licence and own vehicle (national travel required)

About The Company

In the UK and Ireland, Sodexo employs around 30,000 people, and partners with clients in many sectors across business and industry; schools and universities; sports and leisure; energy and resources; government and agencies; healthcare; justice and defence.

Sodexo’s connected; people-centric approach brings together a diverse range of expertise. The breadth of services it offers ranges from food and hospitality; cleaning; reception; concierge (Circles); security; property management and technical services through to data driven workplace strategy and design (Wx); employee engagement and recognition services (Sodexo Engage) and personal home services through Prestige Nursing + Care and the Good Care Group.

Vital Spaces is Sodexo’s value proposition that puts people at the heart of everything we do, bringing together services and solutions and focusing on the productivity and wellbeing of people wherever they are.

Sodexo is committed to being an inclusive employer; we welcome and encourage applications from people with a diverse variety of experiences, backgrounds and identities.

We’re a Disability Confident Leader employer. We’re committed to changing attitudes towards disability, and making sure disabled people have the chance to fulfil their aspirations.

We are building on our support to the Armed Forces community through the development of specific pathways within our recruitment process to  support ex-forces personnel and reservists, those applying for jobs with us who meet the ideal candidate criteria for the role advertised are guaranteed to progress to the selection process